Competing with Consumer Credit: The BNPL Effect

The Ethiopian credit market is shifting. With innovative products like "DubeAle" (BNPL) gaining traction, the era of mass-market consumer credit is dawning. Unlike corporate loans, consumer credit is a high-volume game. Launching a new payroll-linked loan or a BNPL product can trigger a massive influx of customers needing onboarding, document verification, and support.

If a bank launches a successful marketing campaign for a new loan product but hasn't prepared its lobby, the result is disaster. The branch gets swamped, regular customers get annoyed, and the staff gets overwhelmed.

Bank-Genie allows banks to set up dedicated "Product Onboarding" queues. Bank of Abyssinia is well-positioned to handle these product launches. They can allocate specific desks for new credit applications, ensuring that marketing success translates into smooth operational execution.