Handling the "Green Directive" FX Rush

Since the implementation of the "Green Directive" in mid-2024, the FX market in Ethiopia has been transformed. Banks are now free to negotiate rates, and the parallel market premium has collapsed. This has led to a surge in customers visiting branches specifically to negotiate FX transactions, buy hard currency for travel, or manage remittances.

These are high-stakes, sensitive transactions. They cannot be handled effectively at a standard, open teller counter surrounded by a crowd. They require privacy and time.

Bank-Genie enables Bank of Abyssinia to configure specific service queues for "Treasury & FX Services." The system routes these customers to private cubicles or senior tellers trained in the new FX regulations. This ensures that the bank captures the new revenue opportunities from the liberalized FX market without compromising on security or customer privacy.